体育管理课程简介
The Carthage Master of Science program in Sports Management consists of foundational and specialized courses, 从实践经验中学习, 研讨会, 一个顶点项目.
领导方式创新
MGT 5010 / 3学分
这门课讲的是技能, 概念, and mind-set that support leadership in complex, 创新的组织. 主题包括自我领导, 批判不同的领导模式, 创建愿景和战略, 理解的人, 权力和影响力, 动机, 组织文化. The course begins with creative exercises in leadership style self-assessment and extrapolates these results to leadership in new, 创新组织架构.
业务指标
MGT 5020 / 3学分
在本课程中, students will learn 原则 of financial accounting, 管理会计, 财务分析, 统计数据, and quantitative methods used for short and long-term decisions. An emphasis will be 的地方d on the use of financial information for decisions and performance measurement.
设计和发展高影响力团队
MGT 5060 / 3学分
在本课程中 students develop skills pertaining to team assessment, 团队开发, 团队的领导, 团队培训, 促进不同团队的发展, 项目管理技能. 课程包括团队项目作业, 小组决策练习, 学习情况, 解决冲突, and strengths and weaknesses of working in 团队. Students will learn how to enhance the collective experience of 团队 to achieve greater levels of performance, 生产力, 灵活性, 和创新.
从实践经验中学习
MGT 5100 / 3学分
Placements in private, nonprofit, and government sectors. Continued experiential/action learning over spring semester.
颠覆性创新
MGT 5120 / 3学分
This course teaches students how to develop, design and create ideas. 学生探索创业思维, 创造力和创意产生, 评估创业机会. This course focuses on creative and innovative solutions to both business problems and business opportunities.
道德决策
MGT 5150 / 3学分
This course examines ethical issues and dilemmas facing managers in most business organizations. Students will learn about ethical dilemmas at work, to 的地方 ethical issues within a management context subject to analysis and decision-making action, and to enhance and improve the ability of students to reason toward a satisfactory resolution of an ethical dilemma. 学生将探索信息伦理, 道德与多样性, 组织伦理, 以及全球伦理. 学生们还将了解歧视, 平等就业机会(EEO), 商业法, and understand the distinction between law and ethics.
体育管理顶点
MGT 5160 / 3学分
作为一个队列, students connect with an organization from the sports sector with an innovative business design and development challenge.
销售
MGT 5200 / 3学分
销售 are the lifeblood of the sports business model. Students will be knowledgeable of the theory and practice of sales and promotions. This course examines the fundamental 概念, 原则, and applications associated with sales and promotions in the sports industry. The course covers several topics ranging from developing a sales management function and developing winning strategies to sponsorship activation. This course develops knowledge of sales and promotional theory and best practices encountered in professional careers in the sports industry.
Sports Industry, Economics, and Financial Analysis
MGT 5210 / 3学分
This course focuses on understanding the implications of industry structure of both the amateur and professional sports sectors of the industry. It introduces students to the economic impact of sports on the local, 状态, 国家, 以及全球经济. This class also equips students with the skills to enhance their financial decision-making in a management role, applying 概念 to the continually evolving landscape of the sports industry through understanding financial 概念 for effective 财务分析 and strategic planning.
Sports Marketing, Public Relations, and Promotion
MGT 5230 / 3学分
This course helps students gain a deeper understanding of the sports marketing mix of product, 价格, 的地方, 促销和市场调研, 营销策略, 市场细分, 品牌, 赞助, 许可场地和活动营销, 全球体育营销, 公共关系.
体育媒体-数字和传统
MGT 5240 / 3学分
This course introduces students to a range of professional sports settings and challenges/opportunities related to the growth of sports media with a focus on social platforms. 另外, 传统媒体传播工具, 比如印刷和广播, will be reviewed and analyzed for content impact, 交付和有效性. Students will be exposed to the opportunities and constraints posed by the distinct roles of reporters, 球迷, 球员, 公关人员, 代理, 团队, 联盟官员.
体育商业和球员分析
MGT 5250 / 3学分
The use of data-driven decision-making for managers is an essential strategic component of the success of individual 团队 and the future of the sports industry. 在整个课程中, students will examine the use of analytical techniques and qualitative/quantitative methods in the areas of marketing, 主动需求计划, 门票销售, 以及商业运作. 批判性思维等技能, 数学建模, 统计分析, 预测分析, and optimization are crucial skills needed by sport managers. The course seeks to develop and refine these skills in the business application area of sports management.
的电子竞技
MGT 5260 / 3学分
This course introduces students to the business model framework in application of the 的电子竞技 industry, the essential foundation of how to create value via solving problems and fulfilling consumers’ wants and needs. This course assumes continued rapid cycles of industry shock and disruption, 因此, students learn the 概念 of business model development and critique to be adaptive thinkers and agile learners, and how to seek and create new value generation.